Hi! I’m Kelsey.
There's a trend right now about romanticizing your life — making the everyday feel special. To me, that's what branding does best: turning a boring box of noodles into something that gets you excited to cook. That's the kind of design that gets me fired up — packaging, key visuals, websites, all working together to spark a little joy in the mundane.
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I've spent nearly five years at Motive, a Project Worldwide agency, crafting experiences that do just that. I grew from intern to Junior Designer to Designer, leading design on physical and digital campaigns for brands like PepsiCo and Frito-Lay, and partnering closely with strategy, production, and account teams to keep the work consistent and high-quality.
Before Motive, I was Art Director & Graphic Designer at Good Earth Natural Foods, where I built the company's first brand guidelines, designed packaging (including a collab beer label with a local brewery), art directed more than 50 photoshoots, and led a UX-focused website redesign. I also ran Rhubarb Design Co., a freelance studio where I've built brand identities and packaging for 85+ clients across a wide variety of industries.
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Description text goes hereI'm the person other teams ask to bring back — organized, self-motivated, and always open to feedback, because I want to keep getting better, not just keep doing what already works.
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When I'm not at a desk, I'm probably on stage with a local theater company, traveling the world, hosting my monthly supper club Salt + Sand, or getting dragged around the block by my two dachshunds. You can check out some of my fine art here.
If this sounds like someone who'd be an asset to your team, let's talk.