Toast x GE
Project Details:
When the pandemic hit, Good Earth Natural Foods, a natural foods grocer in the Bay Area, needed to quickly rethink how customers ordered food from its kitchen. Partnering with Toast, we created a self-serve ordering system that transformed a complex, highly customizable menu into an intuitive, easy-to-navigate format. I led the structuring and organization of the menu within the system, ensuring a clear, user-friendly experience for both guests and staff. Alongside the UX/UI design, I art-directed the photoshoot and collaborated closely with stakeholders to bring the project to life.
Categories:
Art Direction, Graphic Design, UX/UI
A few shots from huge photoshoot I art directed to be used in menu board reprints and ads.
Redesigned menu boards and mockups featuring new imagery.
Social media campaign and ads to promote the new ordering system.
