WNBA Live
Project Details:
In 2025, WNBA All-Star Weekend came to Phoenix! We created a unique space for Dick’s Sporting Goods within the WNBA Live Fan Fest, allowing for fan engagement, shoe trials of the new Sabrina 2, and programming to draw the crowds. Dick’s Baller Park provided a large, visually engaging presence, hands-on activities, and some of the most sought-after talent appearances of the weekend. I created the design of the Dick’s side of the space where fans could explore the exclusive DSGxWNBA capsule collection, as well as the latest in WNBA signature shoes from Nike, Adidas, Under Armour, and Puma.
We are currently a finalist for an Ex Award for Best Sports Sponsorship Experience.
Weekend Stats:
5,000+ Fan attendees overall
1.9k Ballers Park attendance
2.2k Attendance for athlete appearances
Categories:
