Dick’s It's Her Shot
Event Design · Art Direction · Website Design
Client: Nike x Dick's Sporting Goods
Role: Designer
Years: 2022–2026 (program running since 2021)
Overview
Developed and maintained creative assets and website content for It's Her Shot, an event empowering young girls in basketball. Since debuting in Venice Beach in 2021, the program has toured 12 cities. Work spanned event signage to the event website as the program grew year over year, partnering closely with the account and production teams to keep the creative consistent across every stop.
Results
4,000+ youth athletes hosted · 12 cities visited · 2275 youth organizations impacted · 26 WNBA players and legends involved · Shorty Impact winner
What I Learned
Few projects have taught me more about reinventing the wheel while remaining consistent. Over several years and a dozen cities, the creative had to evolve with the program while still feeling like the same brand to a returning athlete or parent. Working on something built around empowering young girls also reminded me why I do this work in the first place: design should serve a mission, not just promote a brand.