Doritos After Dark Night Market
Experiential Design · Signage · Merch Design
Client: Doritos
Role: Designer
Years: 2024
Overview:
The team developed the experiential design for the Doritos After Dark "Night Market" launch event at Peacock Plaza, just outside LA's Crypto.com Arena—a bazaar-style night blending global cuisine with DTLA nightlife, built to surprise fans at every turn. I designed the event's signage and merch, applying the campaign's existing assets consistently across the space. The signage had its own challenge: it needed to be eye-catching from a distance while still clearly relaying ingredient and allergen information up close.
3D renders of the event design
Results
650–700 attendees · 2,089 dishes served · ~1,600 pieces of merch given out · 515 bags sampled at the Chip Bar · 141 photos taken at the photo booth
What I Learned
This project taught me a lot about designing with cohesion by taking an established set of assets and making sure they held together from large-format signage down to merch, so the whole night felt like one experience instead of completely separate pieces.