Palio Coffee
Packaging Design · Logo Design · Branding
Capacity: Freelance
Role: Lead Designer
Years: 2020–2024
Overview:
Led the identity for Palio Coffee's new cold brew line, then stayed on as their designer for four years as the brand grew, redesigning their coffee bag labels, developing packaging for a new brew-bag product, and building out kegs, growlers, and merch.
Updated modern labels on hot stamped white compostable bags
Four identity options for new cold brew line. Final look combined elements of three.
New designs for a brand new innovative product: coffee brew bags with Steeped.
What I Learned
Working with Palio over four years taught me that good packaging design isn't a one-time deliverable—it's a system that must flex as a brand adds products, refreshes materials, and grows into new formats, from bags to brew bags to kegs. Staying with one client long enough to watch a first identity evolve into a full product family is a different skill than a single project handoff, and it's shaped how I build brand guidelines that can stretch instead of break.