WNBA Live
Event Design · Art Direction · Environmental Graphics
Client: Dick's Sporting Goods
Role: Designer
Years: 2024
Overview:
Directed the design and production of Dick's Sporting Goods' activation space within WNBA Live Fan Fest during All-Star Weekend in Phoenix. With a large, visually engaging presence, hands-on activities, and some of the most sought out talent appearances of the weekend, we packed in the fans—and celebrated the athletes and brands who support them.
3D render of the final space and all created graphics for both Ballers Park and DKS space
Results
5,000+ attendees at the booth · 8 star athlete appearances · 600 total giveaways
What I Learned
Directing a physical retail space taught me a different kind of discipline than a flat asset ever could: every graphic had to draw people in, hold up next to competing product displays, and still feel cohesive across a large footprint. Balancing Dick's own brand with products from multiple other brands in one small space also sharpened how I navigate competing guidelines without losing the client's identity.