Teema Teas
Packaging Design · Branding · Graphic Design
Capacity: Freelance
Role: Lead Designer
Years: 2018–2019
Overview:
Refreshed Teema Teas' brand system to match a recent logo update, landing on a modern, clean, approachable feel, then extended it across bulk tea labels for grocery placement, marketing materials, and social banners.
What I Learned
Teema Teas came to me with their logo already locked in, which meant my job was translating someone else's mark into a full system (labels, grocery packaging, social, marketing) without a blank canvas. It reinforced that a lot of senior-level design work is making disciplined decisions inside constraints you didn't set, which is often the harder, more valuable skill.